Over the last few weeks, several
video streaming options have arrived.
See, e.g., http://www.nytimes.com/interactive/2015/business/media/streaming-tv-cord-cutting-guide.html?_r=0. These new services raise two key pocketbook
issues:
1) Can consumers reduce their total out of
pocket costs by cutting, or shaving the cable television cord? and
2) Can incumbent broadband access providers
retaliate by raising the costs of both content providers’ and end users, despite
the FCC’s 2015 Open Internet Order?
Cord
Cutter/Shaver Empowerment?
Many press
accounts suggest that consumers can save money by terminating their cable
subscription, or migrating to cheaper programming tiers. If one can tolerate the loss of access to
some live sporting events, from networks such as ESPN, then a significant
savings accrues even factoring in a Netflix and Hulu subscription. Cord cutting/shaving works best for consumers
who can receive broadcast networks off air without having to install rooftop
antennas.
However,
the cost savings equation also has to factor the cost of broadband access and
the near certainty that last mile providers, like Comcast, will increase rates
for “naked” broadband services, i.e., subscriptions that do not bundle video
and/or telephone service with broadband access.
Despite the theoretical argument that platform operators/intermediaries
controlling a doubled-sided market cannot gouge, the possibility exists that
cable modem service providers can simultaneously raise broadband rates for
downstream retail subscribers and
extract higher prices and surcharges from upstream content distributors.
The
Specialized Network Exemption from Neutrality
Another
more ambiguous, but potentially harmful issue arises with the proliferation of
streaming options: what flexibility and exemption from absolute neutrality can
Internet Service Providers (“ISPs”) can achieve?
This issue
will start the process for the many ad hoc FCC "interpretations" that
will occur going forward. Predictably
the Commission will have two conflicting issues in play. On one hand, the 2015 Open Internet Order
recognizes a specialized network option for traffic such as VoIP. I believe the Commission will recognize that
the low latency requirements of IPTV also qualifies for a conditional exemption
from absolute neutrality. But on the
other hand, the Order explicitly states that the specialized network exemption
shall not provide a loop hole for evading the overarching requirement for
neutrality.
The 2015 Open Internet Order
generally prohibits paid prioritization and establishes a “no-unreasonable
interference/disadvantage” standard for ISP treatment of upstream traffic, like
that flowing from content sources. This
probably means that the FCC will want to make sure that specialized routing
arrangements are technically necessary on quality of service grounds and not
simply a construct to favor traffic of affiliates, or surcharge payers. Sponsored data arrangements also fit into
this category.
Does an ISP
simply partition generic bandwidth and call it a specialized network, or does
the ISPs really and truly do something by way of dedicated, management? Bear in mind that some way, somehow the FCC
has avoided having to examine the functions and services performed by proxy
server/CDN companies like Akamai. Does
an ISP simply have to show it operates like Akamai, but extends the value
added, specialized features for the link downstream to end users?
Stay tuned.