Counsel for
TMobile has filed a provocative and downright remarkable Description of Transaction, Public Interest
Statement, and Related Demonstrations with the FCC; available at: https://newtmobile.com/content/uploads/2018/06/T-Mobile-Sprint-Public-Interest-Statement.pdf.
The nearly 700 page document reads
like an extended Wall Street Journal
op-ed that distorts reality and encourages readers to embrace quite radical and
questionable assumptions about the Internet ecosystem, the rule of antitrust
law and what a New TMobile can and will do to make life better for wireless
consumers and the nation.
The
authors of the document are banking on convincing a possibly all too easily
persuaded federal government that it should ignore common sense, empirical
evidence, the rule of law and basic economics.
TMobile and Sprint want to convince the world to ignore a basic smell
test for a massive $26 billion horizontal merger of competitors that would
further concentrate an already oligopolistic market. Wising up from a failed attempt to merger in
2011, the companies’ strategists offer a false world view that things are
different now, so much so that the future of U.S. competitiveness in next
generation wireless technology is at stake and only a newly bolstered TMobile
can save the day.
The
document insults the intelligence of both telecommunications professionals and
everyday wireless subscribers. Forget
about AT&T and Verizon’s financial resources and industry leadership: New
TMobile—and only New TMobile- can “leapfrog” technology and sustain U.S. global
leadership. The authors urge the FCC to “Keep
America Great” by approving the merger even though the document fails to explain
how TMobile will install and operate any new and innovative 6th
generation of wireless that only it can deploy.
It will be interesting to see
whether AT&T and Verizon respond to the insult, or keep their power dry and
say nothing, knowing that an even more concentrated industry will relieve
competitive pressure.
Robert
Bork wrote a law review article and book that help support the view that
antirust courts and regulators should use a consumer welfare template for
assessing mergers, rather than consider market share. In the Antitrust
Paradox, he warned that government could harm consumers by protecting
inefficient ventures from competition based on what he considered a misreading
of congressional intent. Seizing on the
view that the government should ignore the market concentrating consequences of
the merger, the document authors emphasize how consumers stand to benefit even
as one existing competitor exits the market and contributes its market share to
another. Apparently TMobile can refute
clear evidence of the merger’s anticompetitive consequences simply by making a
series of unenforceable promises about how it will enhance its value
proposition for consumers.
In
this alternative reality, merging the third and fourth players in a vastly
concentrated market creates a new venture able to do consumer welfare enhancing
things the two companies could not do individually. Does that make sense to you? The merged company will promote competition,
save consumers money, employ more people than the two standalone companies,
sustain national technological leadership, bolster TMobile’s innovative
“uncarrier” credentials, leapfrog technology and provide salvation to long
underserved rural residents. What an impressive list of promised and
unenforceable deliverables!
Let
us consider each in sequence with an eye toward assessing whether and how consumers will receive these gifts.
The Enhanced Competition Gambit
The TMobile
advocacy document makes the assertion that combining two weaklings in a market
will create one muscular competitor able to mix it up with the two dominant
carriers AT&T Mobility and Verizon.
This has some plausibility until one asks exactly what could TMobile and
Sprint not do as separate companies that they can collectively. TMobile answers by claiming that Sprint is on
the brink of becoming a failed venture notwithstanding massive investment by
Softbank of Japan and historically low interest rates. For its part, TMobile conveniently fails to
acknowledge that Deutsche Telkom—reluctantly perhaps--surely has the financial
wherewithal to underwrite any necessary investment in infrastructure, including
competing in auctions for spectrum.
The
conventional antitrust economic literature, based on empirical evidence, warns
that increases in market concentrate creates additional incentive for so-called
competitors to engage in “consciously parallel” conduct. In plain English, this means that ventures
would rather not spend sleepless afternoons competing when they can implicitly
agree on nearly identical terms, conditions and prices. Haven’t we seen that outcome before?
TMobile
became the uncarrier after it realized a merger strategy was not viable. The company innovated and singularly
introduced most of the consumer welfare enhancements we like such as carry over
of minutes into the next month of use, fair roaming charges even in foreign countries,
lower rates for subscribers bringing their own devices, multi-line discounts,
etc. If it got merger authority in 2012,
do you think TMobile would have the same zeal to avoid incentives to “go along”
with an industry “consensus” on rates?
Bear in mind that for years, all four major wireless carriers had nearly
identical price points and competed, if at all, on the availability of handsets
and the subsidies offered for them.
Perhaps
airline concentration offers some insights on real world consequences of
mergers. We see nearly identical fares, a
reduced value proposition for economy customers, unbundling of services into
new profit centers, and an emphasis on attracting higher margin business
customers. Even Southwestern, the
uncarrier in commercial aviation, has largely adopted consciously parallel
terms and conditions. It still offers
free baggage carriage, but no longer regularly offers the lowest price,
particularly when it has the highest market share in a specific airport.
Increased Investment in Infrastructure, Particularly in Rural Areas
Even after all the
lawyer and financial advisor fees, New TMobile promises it will have more funds
available for capital expenditures. So
pre-merger, the company might have scrimped, despite having to convince
consumers that its network offered the same coverage and reliability as the Big
Two carriers. Post-merger, the company
will have two foreign benefactors apparently willing to “double-down” on their
already sizeable wireless investment in the United States. It comes across as
ironic that in this time of heightened scrutiny about trade and foreign
ventures exploiting access to the U.S. market, the federal government will
consider a merger that surely will accrue financial benefits that Softbank and
Deutsche Telekom will expatriate to their foreign countries.
Not
all mergers trigger a new burst in capital expenditures. The acquiring company typically has to see a
bargain, “diamond in the rough” that holds promise for future success.
Otherwise mergers trigger aggressive cost cutting, ostensibly to accrue
synergies and efficiency gains.
On
the matter of rural investment, TMobile conveniently ignores the reality that
5G will have two substantially different characteristics in urban versus rural
areas. One will require substantially
more investment, operate on far higher frequencies, require vastly more
antennas and will use cutting edge technology.
The other type will require much less investment, may not even meet
baseline business case requirements for deployment in lots of areas, will operate
on lower frequencies to improve signal coverage and will use less sophisticated
technology providing comparatively slower bit transmission speeds while
operating in locations having no spectrum scarcity. So much for the much hyped “leapfrogging”
technology. By the way, which carrier do
you think has more patents and a vastly higher research and development budget?
It’s not TMobile, or Sprint.
Trickle Down Employment Stimulus
Can you think of a
horizontal merger where the acquiring venture does not declare redundant any
existing employees, but instead hires more?
No., I can’t either. Who knew?
Answer: a small set of the usual
sponsored researchers. Their studies would
not pass muster using the traditional peer review process, for a number of potential
procedural and ethical factors, the latter including the frequent failure to
disclose financial sponsorship in the first place.
Ignoring
such a blatant conflict of interest, these studies attempt to refute common
sense. Horizontal mergers often include
a premium above the current market capitalization of the acquired company. The acquiring company justifies the higher
offer based on the combination of physical assets, intellectual property and a
catch all factor typically called goodwill reflecting the value of the brand
and other positive factors about the acquired company. Another irony in the document: TMobile
devotes significant space telling the world what a not so great company Sprint
is. They’re going to make Sprint great
again, or for the first time as New TMobile.
Apparently,
TMobile will unearth undetected value in the Sprint employee population. Alternatively, TMobile will find many new
ways to compensate for the reduction in employee numbers at various strip malls
and kiosks throughout America. Lots of
pump priming according to the sponsored researchers. Bear in mind that they can predict anything
and the company can promise anything with impunity. The federal government surely will not unwind
an approved merger, because the acquiring company kinda, sorta overstated promises
and under- delivered with performance.
Of course, its heart and that of its sponsored researchers was always
well intentioned.
The Appeal to
Patriotism and National Pride: Maintaining America’s Greatness in Next
Generation, 5G Wireless and the Internet of Things
One
could admire the creativity in the document and its pretension in claiming that
absent approval of the merger America is going to lose its technological
superiority in wireless. Apparently Sprint will continue to be a failing
concern and TMobile will have no way to help sustain American technological
leadership unless it adds Sprint to its asset base. All those resellers of facilities-based
carrier capacity can support the argument that a robustly competitive
marketplace exists, but that will not sustain global best practices.
I
cannot help but ask what—if anything—prevented any of the four national
carriers in the U.S. from sustaining global best practices? Just how does the merger affect whether and
how AT&T Mobility and Verizon can sustain global leadership? Bear in mind that the Big Two already have
test and demonstration projects for both 5G and the Internet of Things. The merger would have no significant effect
on their access to capital and their incentives to innovate. Apparently even now (pre-merger) the Big Two
see the need to continue acquiring more spectrum and to install new
technology. This would occur regardless
whether TMobile and Sprint merge and it is foolhardy to think New TMobile can leapfrog
the Big Two and threaten their technological leadership.
Competitive Necessity
Either to Beat the 8-9 Major Players, or to Bolster the Uncarrier Strategy
In addition to its
promoting competition assertion, TMobile claims the merger will make it a more
viable competitor in a crowded market.
The authors get to “8 or 9” competitors by counting so-called Mobile Virtual
Network Operators (“MVNOs”) such as Tracfone and adding Dish Network that
current faces a “use or lose” deadline for spectrum it acquired, but has not
built any infrastructure to use. Add
Voodoo Math to the Voodoo Economics.
MVNOs
survive in the wireless marketplace if and only if facilities-based carriers
allow them to do so. MVNOs need an
arbitrage margin between what they pay for capacity provided by a carrier with an
operating network and what they can charge subscribers. TMobile and Sprint
serve the vast majority of so-called pre-paid customers who subscribe to
month-to-month service free of any longer term contractual commitment. Will New TMobile retain the margin
opportunity for resellers?
Let
me briefly raise the level of snark to this blog. I try not to sink to the predominantly scummy
level on many sites, but cannot help but pose this question: Will TMobile CEO John
Legere maintain his “Bad Boy” posture, or get a haircut and develop a new
affinity to Kansas City barbeque?
Economists pay close attention to incentives and even quasi-human
corporations display predictable patterns.
The more concentrated a market, the greater the opportunity for
so-called competitors to agree not to compete, or to do so in largely symbolic
ways. New TMobile promises a major
consumer dividend by way of lower costs, higher data rates and better customer
service. I’ll be pleasantly surprised if
they deliver on these promises and Mr. Legere keeps his long hair.
In
a prior blockbuster, vertical merger, Comcast did not even bother asserting
that consumers would see lower subscription rates after the company acquires NBC-Universal. Cable television rates kept right on rising well
in excess of a general measure of consumer prices. Recently, the Judge approving the AT&T acquisition
of Time Warner assumed that consumers would gain $352 million in savings thanks
to the removal of the markup flowing to Time Warner that it would no longer
charge AT&T. What are the odds that
AT&T broadband rates will decline one dime thanks to the merger, and what
are the odds that New TMobile will pass through any of its synergistic, efficiency
gains by way of lower prices? For that
matter when was the last time any of us saw a wireless carrier offer a sale?
What
we will see is crafty use of tiering and pricing flexibility now that network
neutrality rules do not apply. As long
as a wireless carrier kinda, sorta discloses a zero rating offer, then it can
try to upsell subscribers with more service options, including “free”
(unmetered) content. Economists term
that non-price competition and that is the best we can expect, even as it
distorts the marketplace for content by forcing consumers to trade off higher
preferences for less desirable, but subsidized content. Of course New TMobile will have greater
financial wherewithal to offer compelling alternative content to what the Big
Two have available.
A Further Relaxation
in Antitrust Enforcement in an Age of Technological and Marketplace Convergence
TMobile
and Sprint are banking on the FCC and Justice Department ignoring even more
massive market concentration on the promise of great things only a merged
company can offer consumers. The Justice
Department embraced the Herfindahl-Hirschman Index as a quantifiable measure of
market concentration based on empirical evidence that concentrated industries
typically operate less competitively.
Yes, of course, there are exceptions, but do you think the wireless industry
will deviate from what we see in commercial aviation and other extremely
concentrated industries?
TMobile
expects the FCC and Justice Department to cave out of exhaustion and repetitive
“Mother May I” requests. The company has
increased its investment in sponsored researchers, lobbyists and other
professionals able to make a plausible argument based on unenforceable promises
and theoretical possibilities.
Why
not stick with empirical data and a well-honed smell test?