Greetings
from Leuven, Belgium where I am spending two weeks of my sabbatical at the Interdisciplinary
Centre for Law and ICT. See https://www.law.kuleuven.be/icri/en/about.
While one can learn many things in Flanders, I will limit
this post to the concept of portion control.
You won’t
see many wide bodies in Belgium thanks to portion control. But you won’t see many triple digit monthly
wireless bills either. Simply put, there
is little tolerance for excess: most folks bring their own device and opt for
pre-paid plans. Many carriers and
resellers in Belgium offer 200 voice minutes, unlimited texting (no portion
control there!) and 1 Gigabyte of data for 20 Euros per month, which converts
to about $25 USD. Plus or minus, this
rate stands at about half what we typically pay in the U.S.
Why? How? Portion control! Few consumers have an appetite for unmetered,
all you can eat plans. I did not see
many students at KU Leuven immersed in their wireless devices, or engaged in multi-tasking.
Even their beer comes in humble 25 and 33 centiliter bottles (8-11.2 ounces).
So if you
can live with, or embrace portion control, you can halve your wireless budget.
Of course
there is a rebuttal to this rosy scenario, particularly for high volume, “power
users” who may or may not like buffets, especially ones on cruise ships and Las
Vegas. For these folks, the U.S. offers the lowest price, whether measured on a
per minute, per text or per megabyte basis.
Perhaps
there is something constraining and anathema to the U.S. credo in portion
control. Why tolerate a limit? Why drive with 4 cylinders when 6 will do the
job better? My dear wife introduced portion control in my life and I know I’m
better off as a result.
Just keep
me away from a cruise ship and Vegas.